3CO02 PRINCIPLES OF ANALYTICS

Introduction to 3CO02 Principles of Analytics

The 3CO02 Principles of Analytics unit teaches people professionals how to analyse ideas and use evidence to make decisions to support people practice issues in the organisation. For the following questions, students prepare a presentation with presenter notes. Task one has a word count of 1750.

What will you learn

You will explore how evidence-based practice informs measures and outcomes, and its application within your organisation. This includes emphasising the significance of utilising data, understanding various types of data measurement, and their role in informing decision-making. You will also learn to interpret basic financial information using critical thinking skills and common calculations. Additionally, you will examine how your organisation approaches creating value for its customers and stakeholders. Lastly, you will assess the role of analytics and other technologies in enhancing working practices, along with the associated risks.

Learning outcomes

Upon completing this module, learners will:

• Gain an understanding of how evidence-based practice informs organisational measures and outcomes.
• Recognise the benefits of creating value for employees, customers, and broader stakeholders.

This unit is suitable for persons who:

This unit is suitable for individuals who:

• Are studying, aspiring to, or beginning a career in people practice.
• Hold a role in people practice support and aim to enhance their knowledge to deliver immediate and short-term value for their organisation.
• Seek to develop specialised knowledge, skills, and understanding necessary to excel as a people professional.

AC 1.1 Define what is meant by evidence-based practice and how it is applied within organisations, providing three examples of different types of evidence-based practice that can be used to inform principle-led judgements and outcomes for an organisation?

The guideline

Evidence-based practice is defined by students as the use of evidence and critical thinking in decision-making. The approach requires decision-makers to rely on facts and evidence rather than personal wisdom and experience (Young, 2022).

The following are the evidence sources:

• scholarly literature
• Data from the company
• Organisational managers’ and consultants’ judgment and expertise
• Data gathered from stakeholders

Assessment Questions

AC 1.2 Explain the reasons why it is important to use data to help assist organisational improvements and why this data need to be timely, ethical and accurate

The guideline

The following are some of the reasons why data can help organisations improve:

Promotes organisational culture, performance, and internal and external perceptions.

• Organisational productivity is one example of an improvement.
• Profits have increased.
• Improved employee morale
• Positive company reputation

Students also explain why data should be ethical, timely, and accurate. Students should think about explaining the General Data Protection Regulation (Ayling and Suff, 2021)

AC 1.3 Explain two different types of data measurements and information that can be used by people professionals, and how they are each used to collect and collate information to support effective decision-making

The guideline

Data measurements include the following:

• Qualitative information
• Qualitative information

Employee absence numbers are a quantitative measure that can be used to make more informed decisions. Surveys are qualitative indicators of effective decision-making.

AC 1.5 Explain how organisational policies, procedures and other forms of evidence can be used to support appropriate choices and decisions

The guideline

The following are some examples of organisational policies and procedures: rewards and benefits policy

• Policy on learning and development
• Policy Against Harassment
• Policy on health and safety

Policies encourage appropriate choices and decisions. – Evidence from managers and employees Evidence from databases Evidence from electronic systems

AC 2.1 Explain the range of internal and external customers and stakeholders, that people professionals work with, and the part that influencing plays within the relationships

The guideline

Students provide examples of internal and external customers.

• Internal customers include the following:
• Shareholders
• Employees Interested parties

Customers and suppliers are examples of external customers.

Students describe the roles of people professionals in influencing customers. Students describe how people professionals communicate in order to identify customer needs and develop strategies for meeting those needs.

AC 2.2 Explain what is meant by creating value as a people professional, and identify benefits of providing value to customers and stakeholders

The guideline

Students define value creation in terms of how organisations invest in people, specifically leaders, managers, and employees. People in organizations should be motivated to complete their assigned tasks and add value (Burke, 2018). People professionals contribute to value creation by-

• Company branding
• Ethics and values in education
• Employee involvement

Maintaining value is important because it allows the organization to attract more suppliers, gain more customers, and improve market competitiveness.

AC 2.4 Drawing on good practice examples, explain how the work that people professionals perform benefits others within an organisation in supporting good practice, open cultures, commitment and engagement

The guideline

Promoting diversity and inclusion is an example of a good people practice. This is accomplished during the recruitment and selection process, as well as through the provision of learning and development opportunities.

Diversity and inclusion are positive people practices that help others. People in the organisation are very satisfied; they have the opportunity to express their concerns and improve their relationships with others.

AC 2.3 Explain how social media can be used internally and externally in workplaces to improve communication and organisational practices, highlighting the risks in a work context

The guideline

Students describe how social media can help with internal and external communication. Professionals use various types of social media forums to share information and ideas at work.

The following are some of the positive effects of social media:

• Employee involvement
• Employee participation
• Improve team morale
• Influences employee well-being
• Increase employee collaboration.

Permission to use various social media platforms is one of the risks of using social media.

• Risks to an organisation’s reputation
• Intimidation and bullying
• Internet stalking
• Authenticity and security concerns

References:

AYLING, L. and SUFF, R. (2021) Data protection and GDPR in the workplace, available from https://www.cipd.co.uk/knowledge/fundamentals/emp-law/data-protection/factsheet [Accessed 20th July 2022]

BURKE, E. (2018) People and the creation of value: why organisations need to up their game on understanding, measuring and leveraging human capital. Available from https://www.cipd.co.uk/Images/people-and-the-creation-of-value_tcm18-19955.pdf [Accessed 20th July 2022]

YOUNG, J. (2022) Evidence-based practice for effective decision-making. Available at https://www.cipd.co.uk/knowledge/strategy/analytics/evidence-based-practice-factsheet [Accessed 20th July 2022]

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